Rate each of the following statements according to how strongly you feel you can agree with it. There are only 20 questions. Try to answer as quickly as you can, and as honestly as you can.
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| PERSONAL ATTRIBUTES
I can list the top five personal attributes that make me stand out from my competitors |
| Less True - 1 2 3 4 5 - More True |
| I understand which of those attributes matter to my target clients, and which are irrelevant |
| Less True - 1 2 3 4 5 - More True |
| I can clearly explain the benefits of my key attributes to my target clients |
| Less True - 1 2 3 4 5 - More True |
| My brand is truly original and unique; it is unlike any other brand |
| Less True - 1 2 3 4 5 - More True |
| OFFERING
My brand addresses a specific problem and I can describe clearly and briefly who my target clients are with that problem |
| Less True - 1 2 3 4 5 - More True |
| When I describe my target clients to someone else, they can immediately think of at least one specific person who would fit that description |
| Less True - 1 2 3 4 5 - More True |
| I can express clearly the top five benefits a client gets from working with me |
| Less True - 1 2 3 4 5 - More True |
| I know my top five competitors, their strengths and weaknesses, and the services they offer |
| Less True - 1 2 3 4 5 - More True |
| WORLD VIEW
I can list 3 things I want to achieve in my business in the next 3 months, 3 in the next 12 months, 3 in 5 years and 3 in 10 years |
| Less True - 1 2 3 4 5 - More True |
| I am clear on why I do the work I do, and what difference I can make to those around me through that work |
| Less True - 1 2 3 4 5 - More True |
| I know what my core values are, and I apply them consistently in my private and professional lives |
| Less True - 1 2 3 4 5 - More True |
| My work excites me and I look forward to each new challenge |
| Less True - 1 2 3 4 5 - More True |
| EXPRESSING MY BRAND
My personal brand system (business cards, letterhead, brochures, website, etc.) is consistent with my personal brand |
| Less True - 1 2 3 4 5 - More True |
| My personal style (clothing, language, behaviour) is consistent with my brand attributes |
| Less True - 1 2 3 4 5 - More True |
| My work environment is consistent with my brand attributes |
| Less True - 1 2 3 4 5 - More True |
| My brand is appropriate to my target client base and expressed in ways that I know will reach them |
| Less True - 1 2 3 4 5 - More True |
| RELATIONSHIPS WITH FELLOW PROFESSIONALS
I can list my top five target clients by name, and I have a network that will help me get in contact with them |
| Less True - 1 2 3 4 5 - More True |
| I have been approached spontaneously in the last 3 months to present to a group, submit an article for publication or be interviewed |
| Less True - 1 2 3 4 5 - More True |
| I have created an opportunity for speaking, submitted an article for publication or been interviewed in the last 3 months |
| Less True - 1 2 3 4 5 - More True |
| I can name three other businesses that sell to the same clients as I do, and have complementary (not competing) services or products to mine |
| Less True - 1 2 3 4 5 - More True |
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