17 What's the 6-Figure Blueprint REALLY about?
11/22/2012

I had an interesting conversation just now with a coach about The Six-Figure Blueprint. "Intellectually," he told me, "all this marketing stuff leaves me cold. It's not really for me."
Now I'm not even going to go into the whys and wherefores of whether a business owner has to get comfortable with marketing--you've stayed with me this far, so I'm guessing you know you need to do it. But if you think the Six-Figure Blueprint is just about marketing then you've missed the trick. OK, so it's all "Six-figure this", "Six-figure that". But it's not about the money. It's not even really about marketing...
You'll have to watch the video to find out what it's REALLY about :)

