If you’re anything like me, you probably hate anything close to cold-calling—contacting total strangers or near-strangers to try to sell to them. And getting in front of anyone with any kind of status can be a nightmare. Especially if they have a secretary or an assistant or some other kind of gatekeeper whose job is to stop you and anyone like you getting to them.

Luckily, the best way to get past a gatekeeper also happens to be the best way to position yourself as the natural expert in your field…